Client The12Project

Date March 2016

Launch Project

The12Project Teaser

12 Months, 12 Fashion Films, 12 Editorials, 12 Fashion Designers, 12 Models & 12 Themes with Jean Paul Gaultier / Isabel Marant / Dries Van Noten / Manish Arora / Andrea Crews / Julien Fournié / Sergio Daricello / Icosae / Charlie Le Mindu / M.Marceau Paris / Songzio / Bowie Wong

Production : h7o7films
Director : Hadi Moussally
D.O.P. & Post-Production : Olivier Pagny
Original Music & Sound Design : Max Romain
Fashion Stylist : Marie Scirocco
Make Up Artist : Wallace Woo
Hairstylist: Alexandre Jeanson
Graphic Designer : Fabien Ghernati
Words: RJ Arkhipov


Synopsis
A story BORN of the rejection of the NARCISSUS nature of modern film. Within our chapters LIVE questions. Inspired by the philosophy of KULESHOV, we went in pursuit of the FALL of the WILD art of film for film’s sake. We YEARN for a new wave of fashion film. One that can draw on our INSTINCT and AIDENTITI, but equally CHERISH the important issues that provoke CONFLICT in society so that may reach an enlightenment of ORGASTIC virtue.


The12Project is not only a story about fashion,
it’s also about art & passion and the world we live in.

The12Project introduces fashion designers’ creation through online videos and editorials.

Every month, The12Project discusses a theme. Each one explores its own way to deliver a symbolic and unique message you can discuss.

At the end of a 12 months-cycle, the 12 videos will merge to give birth to a new 12-minute movie.


Awards & Nominations :
« Best Cinematography » Award in « Mexico Fashion Film Festival 2017 »

« Best Sound Design » Award in « Mexico Fashion Film Festival 2017 »

« Best Editing » Award in « Mexico Fashion Film Festival 2017 »

« Best Web Short » Award in « ShortPole London IFF 2016 »

« Best International Cinematography » Nomination in « Porto Fashion Film Festival 2016 »

« Best Costume Design » Nomination in « London Fashion Film Festival 2016 »

« Best Emerging Fashion Film » Nomination in « Canadian International Fashion Film Festival 2016 »


Official Selections :
« ASVOFF 2017 » / Paris (France) / July 2017

« Fashion Films RD 2017 » / Santo Domingo (Dominican Republic) / July 2017

« Bucharest Fashion Film Festival 2017 » / Bucharest (Romania) / May 2017

« Sorsi Corti Short Film Festival 2017 » / Palermo (Italy) / May 2017

« Mexico Fashion Film Festival 2017 » / Mexico City (Mexico) / March 2017

« Bucharest ShortCut CineFest 2017 » / Bucharest (Romania) / February 2017

« Chhatrapati Shivaji International Film Festival 2016 » / Pune (India) / December 2016

« Santiago International Fashion Film Festival 2016 » / Santiago (Chile) / November 2016

« Fashion Film Fest Istanbul 2016 » / Istanbul (Turkey) / November 2016

« International Fashion Film Festival Brussels 2016 » / Brussels (Belgium) / October 2016

« London Fashion Film Festival 2016 » / London (UK) / September 2016

« Porto Fashion Film Festival 2016 » / Porto (Portugal) / September 2016

« Fashion Film Festival Milano 2016 » / Milano (Italy) / September 2016

« Fashion Film Festival Chicago 2016 » / Chicago (USA) / September 2016

« Canadian International Fashion Film Festival 2016 » / Calgary (Canada) / July 2016

« ShortPole London IFF 2016 » / London (UK) / May 2016

« Proceso De Error 2016 » / Valparaiso (Chile) / May 2016

« Bokeh South Africa Fashion Film Festival 2016 » / Cape Town (South Africa) / April 2016


Exhibitions :
« Fashion and Films II : Dressing Ideas in Films - Guggenheim Bilbao » / Bilbao (Spain) / June 2017

« Widmertheodoridis 10 years anniversary » / Zurich (Switzerland) / January 2017

« Puertas Cambiantes Valparaiso Chili 2016 » / Valparaiso (Chile) / May 2016

« Creative Door - The12Project Annual Exhibition March 2016 » / Paris (France) / March 2016

« 59RIVOLI - Nuit Blanche Paris 2015 » / Paris (France) / October 2015